Affiliate Disclosure
Last updated: January 2026
walkingwomad.com ("we", "our", "the Site") is a casino and betting review website covering the top 50 betting sites in the UK. This Affiliate Disclosure explains how the Site is funded, how affiliate relationships work, and what they mean for you as a reader.
How We Earn Money
walkingwomad.com participates in affiliate marketing programmes operated by online casinos, bookmakers, and betting platforms. This means that when you click on certain links on our Site and subsequently register an account, deposit funds, or place bets with one of our partner operators, we may receive a commission from that operator.
This commission comes at no additional cost to you. The price, odds, bonuses, and terms you receive from the operator are exactly the same as if you had visited their website directly. In some cases, our partnerships allow us to offer exclusive bonuses or promotions not available elsewhere.
Editorial Independence
We want to be completely clear: affiliate commissions do not influence our editorial rankings, reviews, ratings, or recommendations.
- Our reviews are based on independent research, hands-on testing, and objective criteria such as licensing, game selection, payment speed, customer support, and responsible gambling tools.
- Operators cannot pay for a higher ranking, a better review, or the removal of negative feedback.
- Where an operator does not meet our standards, we say so — regardless of any commercial relationship.
- Not every operator we review is an affiliate partner, and we regularly feature operators from whom we earn nothing.
How to Identify Affiliate and Sponsored Links
We believe in transparency about which links may earn us money. You can identify affiliate and sponsored content on our Site as follows:
- Links to casino and betting operators within reviews, comparison tables, and "top list" articles are typically affiliate links.
- Affiliate links may be marked with labels such as "Visit Site", "Claim Bonus", or similar call-to-action buttons.
- Any content that has been paid for or sponsored by an operator will be clearly labelled as "Sponsored" or "Advertisement Feature".
- Where applicable, affiliate links carry a
rel="sponsored"orrel="nofollow"attribute in the underlying code.
UK Regulatory Compliance
As a website targeting readers in Great Britain, we are committed to complying with the standards set by the Advertising Standards Authority (ASA) and the CAP Code, which require marketing communications — including affiliate content — to be obviously identifiable as such.
We also take our responsibilities under the UK Gambling Act 2005 seriously. We only promote operators holding a valid licence from the UK Gambling Commission (UKGC), and we encourage all readers to verify an operator's licence status before gambling.
Gambling involves risk. Please gamble responsibly. If you or someone you know is affected by problem gambling, support is available free of charge from GamCare (0808 8020 133), BeGambleAware.org, and GAMSTOP for self-exclusion. You must be 18 or over to gamble in the UK.
Your Responsibility as a Reader
By using walkingwomad.com, you acknowledge and agree that:
- Our content is provided for informational purposes only and does not constitute financial, legal, or gambling advice.
- You are responsible for verifying that online gambling is legal in your jurisdiction and that you meet the legal age requirement before registering with any operator.
- You should always read the full terms and conditions of any bonus, promotion, or offer directly on the operator's website, as these may change after our reviews are published.
- You gamble at your own risk, and we accept no liability for losses incurred through operators featured on this Site.
- You will never gamble more than you can afford to lose.
Contact Us
If you have any questions about this Affiliate Disclosure or our commercial relationships, please contact us via the contact page at walkingwomad.com. We are happy to provide further details about any specific partnership on request.