Privacy Policy
Last updated: 1 January 2026
walkingwomad.com ("we", "us", "our") is a gambling affiliate website providing reviews and comparisons of the top 50 betting sites in the UK. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We may collect the following categories of personal data:
- Contact details: name and email address when you subscribe to a newsletter or contact us.
- Technical data: IP address, browser type, device information, and operating system.
- Cookies and tracking data: identifiers stored on your device (see our Cookie Policy below).
- Usage data: pages visited, time spent on site, referral sources, and outbound clicks to betting operators.
2. How We Use Information
We use your personal data for the following purposes:
- Analytics: to understand how visitors use our website and to measure traffic.
- Affiliate tracking: to attribute referrals to third-party betting sites so we may earn commissions. This typically involves cookies and unique tracking links.
- Site improvement: to optimise content, layout, and performance.
- Communication: to respond to enquiries and send newsletters where you have opted in.
Our lawful bases are consent, legitimate interests, and (where applicable) performance of a contract.
3. Cookie Policy
We use the following types of cookies:
- Strictly necessary cookies: required for the website to function.
- Analytics cookies: help us measure site usage (e.g., Google Analytics).
- Affiliate/marketing cookies: track clicks to partner betting sites and attribute commissions.
Opting out: You can manage or delete cookies through your browser settings, refuse non-essential cookies via our cookie consent banner, or use tools such as the Network Advertising Initiative opt-out. Please note that disabling cookies may affect site functionality and affiliate link tracking.
4. Third-Party Links
Our website contains links to third-party casinos, bookmakers, and other affiliate partners. When you click these links, you leave walkingwomad.com and are subject to the privacy policies of those third parties. We do not control and are not responsible for their content, data practices, or privacy policies. We encourage you to review the privacy policy of any betting site you visit. Gambling is restricted to persons aged 18 or over in the United Kingdom. Please gamble responsibly — support is available at BeGambleAware.org and GamStop.
5. Your Rights
Under UK data protection law, you have the right to:
- Access a copy of the personal data we hold about you;
- Request rectification of inaccurate or incomplete data;
- Request erasure of your personal data ("right to be forgotten");
- Restrict or object to the processing of your data;
- Data portability, where applicable;
- Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. While our primary audience is in Great Britain, visitors from other jurisdictions may have additional rights (such as under the CCPA for California residents), which we will honour where legally required.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this policy:
- Contact and newsletter data: until you unsubscribe or request deletion.
- Analytics and usage data: typically up to 26 months, in anonymised or aggregated form where possible.
- Affiliate tracking data: in accordance with our partners' cookie lifespans, generally no longer than 24 months.
After retention periods expire, data is securely deleted or anonymised.
7. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:
Email: [email protected]
Website: walkingwomad.com
We aim to respond to all valid requests within 30 days.